187. Joodito, or The Curse of Technical Apparel
Here in the Pacific Northwest many of us have been afflicted with Technical Apparelitus, a peculiar brand of sartorial disease that forces the sufferer to be garbed in highly technical outdoor apparel no matter the chosen activity.
Hence people will grocery shop in parkas that have scaled Everest, and have coffee in Bikram's yoga Lycra-infused halter tops.
I was briefly cheered when I saw the eco-friendly Nau come out with some tailored outdoor pieces, then saddened to hear they had collapsed, then confused to learn they were back again. (Just like being in love.) If you're an XXL they still have sale items on offer.
Joodito is an Etsy store that offers what I consider a better take on the ubiquitous cotton zip-up. Made from salvaged pieces, it's the kind of thing I'd make, and force Charlie to wear, if I only had a bit more skill.








































